Amazing customer service by Amazon!
I recently got this email after submitting a follow-up survey asking for feedback from my technical service call. It began with providing three ways to contact a customer service agent. I chose by phone where I provided a phone number and I got a call instantly. No waiting!
The irony: I heard Jeff Bezos say their goal was to never speak to a customer. Between quality products, user friendly services, and automated solution processes, they want to limit customer contact. The result, the customer service tech was not able to resolve my issue, but I hung up the phone feeling satisfied.
That’s creating an experience that is customer-centric!