May 312016


The idea

Innovate NOT Collaborate:  The group is not working as a team, but as individuals combining their attributes to innovate.

Participants within the group divide based on their role, as defined by common ideas, preferences, approaches or personality traits.


The four roles:

1.  Elephant – Right-brain thinker, doer, follows instinct, hunch, and pursues their passion
2.  Rider – Left-brain thinker, planner, conservative, follows proven, safe path of experience
3.  Innovator – Creative person who embraces change, seeks unique, and excels at different
4.  Designer – Big picture person who sees all stakeholders and seeks win/win opportunities

Participants divide into separate groups all working toward a shared vision to address a common challenge.


To innovate, the group follows six steps.

  1. Roles?  (Form)
  2. Challenge?  (Form)
  3. Crazy ideas!  (Storm)
  4. Prototypes  (Storm)
  5. Vision?  (Norm)
  6. Insights?  (Perform)

6 Steps to Innovation

  1. Roles:  Each participant must identify and commit to a role within the process.  Innovation requires the right person on the right task, at the right time to succeed.  Once a person assumes this role, they will begin looking at the task/challenge from their unique perspective.

Four roles: Elephant, Rider, Innovator, and Designer.


  1. Frame the challenge [Requires a Designer’s perspective]

–  Agree on the group mission

–  Identify all stakeholders

–  Inventory all experiences, what is known, not known, and the group needs to know.


  1. Crazy Ideas!  [Innovator’s contribution]

–  Imagine many ideas.  (100 idea rule)

–  Imagine without constraints – Thinking outside the box through heuristic design

Example-  It is noted that if individuals could fly, the challenge would be easy to solve.  After the idea is realized, it could lead to the thought, what does flying do that addresses the issue?  Then, what else produces similar results?  Or, how can we simulate flying?  Which all lead to ideas previously unimagined.

–  Divide into flow groups  (Individuals who share similar ideas or united thoughts)


  1. Prototypes [Performed by Elephant, NOT the Rider, it’s too early in process to form opinions and conclusions.]

–  Test ideas, concepts without preconceived conclusions or judgments.

–  Test small – Not too big.  Explore nuances of the idea that provide insights to the larger solution.

–  Gather feedback from all stakeholders


  1. Vision [Designer’s role]

–  Articulate the direction

–  Convey a clear image of expected results

–  Inspire participants, through creative leadership, to support the core idea


  1. Insights [lead by Rider]

–  All participants perform their role to accomplish the vision.

–  All actions must align with core idea as defined by the innovator.

–  Attention is focused on details of performance.  Insights emerge that are only available at this stage.


May 312016

Marcus Neustetter: Study of the Vertical Gaze IV

Artist Marcus Neustetter’s Study of the Vertical Gaze is the result of an observation and – in a philosophical sense – an extrapolation of the work of archaeologists and astronomers.

Both scientific disciplines look back on the past and collect historical data: objects buried deep in the ground inform us about our history and open up perspectives for the future, just as analyses of light from the depths of outer space contribute to a better understanding of time and space. Sightlines towards the sky or down to earth lie on the same vertical axis, the socalled “vertical gaze”. Neustetter’s Study of the Vertical Gaze IV is the material expression of this mind game. The transparent glass tabletop is covered with a complex pattern of interlaced lines and threads – possibly hinting to the enigmatic structure of our universe, and likely also a visual illustration of dark matter or the string theory. As the viewer’s gaze hits the glass, a stack of wooden rings becomes apparent, the shape of which brings to mind the cosmic Ring Nebula or a tunnel entrance into the depths of the Earth. The table’s components are interspersed with wooden slats arranged at straight angles, echoing the systematic classification of a scientific chart., viewed 5-31-2016

May 312016

From: scott trent []
Sent: Tuesday, May 31, 2016 8:24 AM
To: roger malina
Subject: RE: 50 year anniversary – dialog

You wrote, “oh yes- lets do this discussion/work in a way that archives the discussion-
so where should I put this email ~!”

Here are two suggestions for capturing this exchange and trying to turn the conversation into some type of action.  I prefer to see ideas side by side, similar to a whiteboard or large wall.  I’ve never found anything that does a good job of displaying information digitally on the web.  Creation applications such as Corel Draw, Adobe Illustrator, even Dreamweaver create a “canvas” area to create.  This is nice because you can arrange, order and rearrange text and images to create the best layout at that time.  So, is my interpretation of a whiteboard to display ideas in a non-linear fashion.

I have a blog that I can dedicate to this endeavor

If you’re amenable, I can transfer the dialog into this format.  My question:  Do you want me to edit the posts to include only pertinent information or post all content with the idea that everything will be posted?  For instance, I took out your email address from the email.  Also, I’d like to invite others into the dialog and I can facilitate the conversation.

If there is a better way to exchange information which best fits your process, please let me know.
I’m excited to dig into your email and get back to you, more to come.


May 312016

Just getting over jetlag- just checked out the web site Which I think will be a good platform

One of the things I am interested in as you know is the teaching Of collaboration in art/sci- I have been reading anthropologist James leach and he developed sort of a check list/protocol for People entering into a collaboration

See for instance this project


maybe we should take some time if we are going to pursue this to flesh out what our answers would be to the check list without formalizing too much ?

for me the question/problem- is ‘re-imagining Leonardo’ or the mission of the leonardo organisations- if we closed them down today what would make sense to create to respond to the needs in art science in the next 50 years ?

how to convert your diagram into a vertical axis looking forward as well as back with today as the fulcrum ( see marcus neustetter he is someone I want to try to figure out how to collaborate with oh yes- lets do this discussion/work in a way that archives the discussion-

so where should I put this email ~!

Please use my ************ address


May 312016

From: scott trent []
Sent: Monday, May 30, 2016 9:54 PM
To: Malina, Roger <>
Subject: 50 year anniversary – dialog

Hi Roger,
I asked that you give me something that you’re working on and let me try to apply my approach to help address your challenge.  This is a beginning to the dialog.  Imagine the page as a whiteboard with ideas around the 50 year anniversary for Leonardo journal.

See notes here:


May 252016

HAP snake 2016
The Henderson Art Project was created in 2010 as an experiment to explore the ideal of placing fine art in public spaces.  We challenged the negative preconceptions of art exhibiting next to street signs, lights, telephone poles and busy neighborhood streets.  The project constantly struggled with the balance between the freedom of creativity and constraints of producing art which can safely exist in public spaces.  The foundation of the project was designing win/win/win partnerships between the local community, area businesses and artists.  We were successful on many levels and the project continues today as Art on Henderson.  Today, the scope is modest and less experimental; but, it still strongly promotes the art community.  I have moved the experiment a bit south these days to the Bill J. Priest Institute.  Under the leadership of Byron Zarrabi and the Arts and Technology welding program we have created a 12 week course addressing metal art, large scale sculptures and the business of art.  But, similar to the Henderson Art Project relationship between art and the placement of art, the welding aspect is only a part of the larger experiment of creating art in a collaborative environment.  We are building an innovation laboratory explaining the creative process from imagining, creating, fabrication to maintenance.  Taught on the foundation of Design Thinking we hope to promote and support the creative entrepreneur and continue to build a community of “makers” known as a creative consortium.  We will focus on the convergences of idealism and practicality and build the lab in the space between the conflicting ideals.  The BJP innovation lab district will provide equipment to design and develop ideas and facilitate the process of innovation.  A dialog will emerge between the academy, students and the community.  If you’d like to join our movement to promote the creative entrepreneurs contact