Innovate NOT Collaborate: The group is not working as a team, but as individuals combining their attributes to innovate.
Participants within the group divide based on their role, as defined by common ideas, preferences, approaches or personality traits.
The four roles:
1. Elephant – Right-brain thinker, doer, follows instinct, hunch, and pursues their passion
2. Rider – Left-brain thinker, planner, conservative, follows proven, safe path of experience
3. Innovator – Creative person who embraces change, seeks unique, and excels at different
4. Designer – Big picture person who sees all stakeholders and seeks win/win opportunities
Participants divide into separate groups all working toward a shared vision to address a common challenge.
To innovate, the group follows six steps.
- Roles? (Form)
- Challenge? (Form)
- Crazy ideas! (Storm)
- Prototypes (Storm)
- Vision? (Norm)
- Insights? (Perform)
6 Steps to Innovation
- Roles: Each participant must identify and commit to a role within the process. Innovation requires the right person on the right task, at the right time to succeed. Once a person assumes this role, they will begin looking at the task/challenge from their unique perspective.
Four roles: Elephant, Rider, Innovator, and Designer.
- Frame the challenge [Requires a Designer’s perspective]
– Agree on the group mission
– Identify all stakeholders
– Inventory all experiences, what is known, not known, and the group needs to know.
- Crazy Ideas! [Innovator’s contribution]
– Imagine many ideas. (100 idea rule)
– Imagine without constraints – Thinking outside the box through heuristic design
Example- It is noted that if individuals could fly, the challenge would be easy to solve. After the idea is realized, it could lead to the thought, what does flying do that addresses the issue? Then, what else produces similar results? Or, how can we simulate flying? Which all lead to ideas previously unimagined.
– Divide into flow groups (Individuals who share similar ideas or united thoughts)
- Prototypes [Performed by Elephant, NOT the Rider, it’s too early in process to form opinions and conclusions.]
– Test ideas, concepts without preconceived conclusions or judgments.
– Test small – Not too big. Explore nuances of the idea that provide insights to the larger solution.
– Gather feedback from all stakeholders
- Vision [Designer’s role]
– Articulate the direction
– Convey a clear image of expected results
– Inspire participants, through creative leadership, to support the core idea
- Insights [lead by Rider]
– All participants perform their role to accomplish the vision.
– All actions must align with core idea as defined by the innovator.
– Attention is focused on details of performance. Insights emerge that are only available at this stage.