Jul 012016

Design Thinking relies heavily on nudge-design.

I want to define this term as it is the key to successfully collaborating with large groups or nodes.


Instead of pushing (dictating or even suggesting), AND not pulling (forcing compliance or persuading action based on compromise),

nudge INSPIRES action.

This requires insight into the stakeholders and consideration of the entire process, interactivity and larger vision.

  2 Responses to “Nudge-design”

  1. scott
    i dont have any problem with this- and as you may have guest i have some frustration about our arteca team not understanding/acting on the importance of community building as a core process to enable arteca

    so the document i just shared, the arteca community building catechism i guess could be seen as a nudge

    one of the other difficultis is that in arteca we have several things going on in parallel- implementing the first phase- and also designing the next phase and designing our methdology

    i am trying to keep everyone focused on implementing so that august 1 we can go public
    but at the same time i feel we need to be investing time in the community building design process

    this is the reality of real life processes that there are many phases going on at the same time


    • Roger,
      It doesn’t matter how many phases are happening simultaneously as long as you have a dedicated person leading each phase of work and the one person who serves as the big picture person. You can dictate the level of attention and speed of completion by how many tasks you give any one person. I believe the mantra often heard is delegate, delegate, delegate. I would take this a step further and say utilize your talent and those that have a passion or unique attachment to any given phase and allow them to lead that area.

      The big picture person must be able to have brain-space to keep focused on all the stakeholders and constantly check that the work is staying true to the larger vision. Also, to ensure maximum success, the big picture person (Design Thinker – Designer) must ensure each participant is being fulfilled in their own unique way. This will rarely be the same drive for each stakeholder and surprisingly, you can’t expect one participant to care about another or their attachment to the larger project.

      The metaphor often used is trying to maintenance the plane while flying or changing the tires on the bus while driving down the road. Sometimes, you have to stop; but, often organizations don’t have the luxury to pull-over and attend to every maintenance issue. And then, you take the metaphor one step further, the race car that doesn’t stop in the pit for maintenance or gas will not finish the race.

      It is a constant check-in to make the right decision when to stop and when to keep going.


 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>